Marketing Officer

1. Strategic Marketing &  Communication:

• Develop and execute integrated marketing strategies across digital, social and traditional media to align with  company  goals.
• Leads the communication strategy for internal and external stakeholders, including newsletters, briefing and client communications.
• Create and maintain brand guidelines, ensuring consistency in tone, messaging and visual identity across channels.
• Collaborate with cross-functional teams to align marketing activities with overall business priorities.
• Lead the team's administrative and operational activities to maintain an efficient marketing workflow.

2. Content & Digital Marketing:

• Conceptualize, plan and develop marketing content for multiple platforms - social media, blogs, landing pages, email and web.
• Supervise the content team to ensure the timely publication of SEO-optimized articles and relevant updates to drive traffic and engagement.
• Coordinate with SEO vendors to resolve website issues, improve rankings and increase visibility.
• Design landing pages using tools like Figma and troubleshoot any web-related issues promptly.

3. Social Media Marketing:

• Strategize and manage social media campaigns, ensuring the delivery of engaging and brand-consistent content.
• Collaborate with internal creative teams or external agencies to produce multimedia content (graphics, videos, etc.).
• Monitor and analyze performance metrics ( engagement, traffic, reach) and use insights to optimize ongoing and future campaigns.
• Run and manage paid media campaigns to improve reach and conversions.

4. Email Marketing:

• Plan and execute both internal and external email campaigns, newsletters  and drip campaigns for lead generation and nurturing.
• Build and segment email lists , manage subscriber databases and track open/click rates for campaign optimization.
• Develop A/B testing strategies and refine content and visuals based on performance insights.
• Maintain alignment with the Ideal Customer Profile (ICP) targeting for maximum relevance and ROI.

5. Project & Team Coordination:

• Plan and assign team tasks to ensure the timely delivery of projects and marketing initiatives.
• Conduct regular team sync-ups and interdepartmental meetings to maintain communication and alignment across functions.
• Support new project launches, ensuring digital presence is effectively communicated and marketed.

6. Tools and Technologies:

• Email Marketing: Email Octopus, MailBluster
• Design and Scheduling: Canva, Buffer
• Productivity: Google Workspace (Docs, Sheets, Slides)
• Design & UI: Figma
• website/SEO: CMS tools (e.g., WordPress), Google Analytics, SEO tools.